LEONORE BECKER
leonore@attitudesmarketing.com
She’s not a psychic or possessed of the ability to bend spoons. She doesn’t even read minds, palms or tea leaves. But, Leonore knows what other people are thinking and feeling and how that drives their behaviors, both as human beings and consumers. She has grown past demographics and psychographics and now studies and interprets attitudes, which cross over age, sex and racial boundaries with remarkable ease.
Leonore is the inspiration for Attitudes, which has a new approach to marketing, advertising and public relations. As a result, our problem-solving process combines fresh thinking with decades of practical experience to deliver initiatives and communication that reach people on a deeper, more resonant level. Because establishing and reinforcing a brand requires making an emotional connection with buyers, Leonore truly is in the right place at the right time.
From her role as a founding principal of the Becker Partners agency that had offices in Sacramento and Orange County to her strong business background with major players like Xerox, O’Melveny & Myers, Prudential California Realty, KB Home and Morgan Stanley, Leonore has spent years getting prepared to launch Attitudes. That time has come.